# Brand Guidelines — Den Site

## Positioning

Den is a production-ready CMS foundation for building fast, modern client websites on the edge.

## Voice & Tone

Professional, clear, technical but approachable. No jargon without explanation.

## Target Audience

Web agencies, freelance developers, and small businesses that need a performant, manageable website.

## Services

- N/A

## Differentiators

- N/A

## Preferred Phrasing

Use: N/A

Avoid: N/A

## Naming

- Official name: Den Site
- Legal name: Den Site LLC